This publication aims to engage with a cross-section of New Zealand consumers, in order to prompt readers to rethink their consumption habits and waste behaviours, specifically in the context of clothing. It aims to do so by making the impact of our consumption tangible.
The publication seeks to weave maramatanga (understanding) of the impact of existing consumption habits with Te Ao Māori principles such as kaitiakitanga (stewardship), to provoke collective vision, offer sustainable solutions and empower readers to actually change their behaviours.
The design is bold and simple using colour to highlight key information. A hand-drawn nature, written type and a gender neutral colour scheme was chosen to appeal to a wide audience. Using recycled paper stock throughout the publication backs up the ethos of sustainability and overall message.
EDITORIAL –– TYPOGRAPHY
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